Introduction

Riors, an emerging Indonesian sports apparel brand, has recently equipped I Made Tito Wiratama, a talented young player from Bali United, with high-quality sports gear. Known for its diverse product range including jerseys, shorts, jackets, and socks, Riors is making a name for itself in the local sports market. Additionally, the brand offers lifestyle items such as t-shirts, caps, and polo shirts that cater to both athletes and fans.

The Case

To strengthen its presence in the football community, Riors partnered with I Made Tito Wiratama, who has gained significant attention in Liga 1 for his outstanding performances and was awarded the Young Player of the Month in August. This partnership aligns perfectly with Riors’ goal of associating with rising stars in Indonesian football.

Our Approach

Status Pro Sport acted as a link between Riors and Tito Wiratama. By identifying Tito as an ideal representative for the brand, Status Pro Sport facilitated the collaboration to enhance Riors' visibility in the competitive sports apparel market. Furthermore, Status Pro Sport connected Tito with Osbond Gym, providing him access to personal training and a dedicated space for content creation.

The Result

Through this collaboration, Riors has not only increased its brand awareness among football fans but also positioned itself as a supporter of local talent. The engagement with Tito has opened doors for further promotional opportunities, enhancing both the athlete's and the brand's visibility in Indonesia.