Introduction

Skechers, known as ‘The Comfort Technology Company’, has a strong focus on technology, comfort, style, innovation, quality and value. This makes their products appealing to a wide audience. In 2023, Skechers made its footsteps in the world of football. First, top striker Harry Kane (Bayern Munich) was signed and later top players like Mohammed Kudus (West Ham United) and Oleksandr Zinchenko (Arsenal) followed.

The Case

Skechers is making a strategic move to enter the Benelux football market. To achieve this, Status Pro Sport got in touch with Skechers to make this happen. Status Pro Sport has been appointed as the designated contact for this project and has the responsibility to select players to represent the Skechers brand in the Benelux.

Our Approach

Based on the given criteria of Skechers Football, Status Pro Sport searched for the right player profiles that can be linked to the Skechers brand. The player must want to associate and identify with the brand and will therefore function as a brand ambassador. This will increase the credibility and brand visibility of Skechers Football within the Benelux.

From our expertise and network within the football world, Status Pro Sport uses short lines of communication to connect Skechers with emerging and existing talent.

The Result

Through the seeding of professional football players, Skechers Football will be brought to the attention of football-loving Netherlands and Belgium. The professional football players will only increase the brand visibility and credibility of Skechers Football within the Benelux and even beyond. Several brand ambassadors are active on the Dutch or Belgian football fields. Through user-generated content, the presence of Skechers Football on social media has grown significantly and interest in the football shoes is also emerging among the footballers themselves.

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