Introduction

On September 7, 2024, the Shopee Cup Trophy Tour made a triumphant stop in Jakarta, Indonesia. Hosted at the Lotte Mall Jakarta, this event, organized by Status Pro Sport, attracted a large crowd of enthusiastic football fans eager to engage with the prestigious trophy. The centerpiece of the event was the Shopee Cup trophy, a stunning piece crafted by renowned trophy maker Thomas Lyte.

The Case

Designed to embody the spirit of ASEAN unity, the trophy's unique shape, inspired by a sheaf of rice, captivated the audience. Weighing nearly 13 kilograms and standing at 28.6 centimeters tall, it was an impressive sight that invited fans to take photos and create lasting memories.

Our Approach

To enhance the fan experience, Status Pro Sport incorporated a variety of interactive activities during the event. Fans showcased their football skills through mini-games such as the penalty kick challenge, header challenge, and dribble challenge. A 360 selfie station added a fun twist, allowing attendees to capture unique moments with the trophy.

Adding to the excitement, players from Borneo FC Samarinda, Stefano Lilipaly and Diego Michiels, made special appearances. During a meet & greet session, fans eagerly lined up to interact with their football idols, while the players participated in an onstage Q&A, sharing insights into their careers and the upcoming Shopee Cup competition.

The Result

The Shopee Cup Trophy Tour in Jakarta was more than just an event; it was a celebration of football that united fans and showcased the spirit of ASEAN. Status Pro Sport's exceptional management ensured a memorable experience for all attendees. As the tour continues to other cities, the Jakarta stop will be remembered as a highlight, bringing joy and pride to Indonesian football fans.

This successful event underscores Status Pro Sport's commitment to creating engaging experiences that connect brands with local communities and enhance the visibility of football in Indonesia.