Introduction

Liverpool Football Club (LFC) has made a significant statement with the launch of their LFC 24/25 Nike Third Kit campaign, which focuses on the growth and future of women's football. The campaign is visually represented through the design of the jersey and the inspiring logo titled “Together We Rise.” In addition to promoting women's football, LFC has broadened its reach by opening an LFC Retail Store at Pondok Indah Mall 2 in Indonesia, inviting local fans to engage with the club.

The Case

To celebrate the launch of the new kit and strengthen its presence in Indonesia, LFC Retail Indonesia recognized the need for a strong ambassador from the local women's football scene. They want to connect with an Indonesian female footballer who embodies the spirit of the campaign. Status Pro Sport was approached to facilitate this connection, leveraging its expertise and network in sports marketing.

Our Approach

Status Pro Sport linked Shalika Aurelia, a prominent figure in Indonesian women's football and a key player for the Indonesian National Team, with LFC Retail Indonesia. By aligning Shalika with the LFC 24/25 Nike Third Kit campaign, Status Pro Sport aimed to enhance brand visibility and credibility within the Indonesian market. The selection process involved understanding both LFC's brand values and Shalika's personal brand to ensure a perfect match.

The Result

Through this collaboration, Shalika Aurelia has become a vital part of LFC's campaign in Indonesia, helping to amplify the message of empowerment and unity in women's football. Her active engagement on social media has significantly boosted LFC's visibility among Indonesian fans, fostering a deeper connection between the club and its supporters in this region. The partnership not only celebrates the launch of the new kit but also highlights LFC's commitment to supporting women's football globally.

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