Introduction‍

Extra Joss is a well-known energy drink brand in Indonesia, celebrated for its ability to boost energy levels, particularly among professional athletes who require stamina and vitality in their daily routines. The brand has successfully established a strong identity linked to sports, making it a go-to choice for those seeking an energy boost.

The Case

‍To deepen its connection with the athletic community, Extra Joss partnered with Sandy Walsh who plays in Belgium and represents the Indonesian National Team. Known for his dynamic playing style and defensive prowess, Walsh is highly regarded by football fans throughout Indonesia, making him an ideal ambassador for the brand.‍

Our Approach‍

Status Pro Sport facilitated this partnership by connecting Extra Joss with Sandy Walsh. The collaboration includes endorsements and an engaging TV commercial that features Walsh enjoying Extra Joss while on the pitch. This strategic alignment not only showcases the benefits of Extra Joss but also resonates with fans who view Walsh as a role model in sports.

The Result

Through this partnership, Extra Joss has effectively enhanced its brand visibility within the Indonesian market. The lively commercial and social media content featuring Sandy Walsh have significantly increased engagement among fans and consumers alike. By leveraging Walsh's popularity, Extra Joss has strengthened its position as a leading energy drink choice for athletes and sports enthusiasts in Indonesia.

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