Luc van Dijk gives away a Frenkie de Jong jersey in collaboration with Mystershirt
Introduction
At Status Pro Sport, we pride ourselves on facilitating impactful collaborations between influencers and major brands. Recently, we supported football influencer Luc van Dijk in a special collaboration with Mystershirt. This partnership involves a giveaway of a signed shirt from Frenkie de Jong, the renowned Dutch midfielder of FC Barcelona, through Luc's Instagram channel. This initiative is part of a broader campaign where Luc creates engaging football content around significant events like EURO 2024.
The Case
Luc van Dijk, a prominent football influencer with a substantial following on Instagram and TikTok, has announced a collaboration with Mystershirt. As part of this partnership, he will be giving away a rare signed shirt of Frenkie de Jong, which is not typically available to the general public. This giveaway is designed to generate excitement and engagement within the football community, leveraging Luc's influence and reach.
Our Approach
To ensure the success of this collaboration, Status Pro Sport implemented a strategic approach:
- Leveraging Major Events: By aligning the campaign with EURO 2024, we tapped into the interest and excitement surrounding this major football event. This strategy helped to maximize visibility and engagement.
- Ensuring Authenticity: We emphasized the authenticity of the giveaway by highlighting the rarity of the signed Frenkie de Jong shirt. This approach helped to build trust and enthusiasm among Luc's followers.
Results
The collaboration between Luc van Dijk and Mystershirt yielded impressive results:
- Increased Engagement: The giveaway post received a high level of engagement, with numerous likes, comments, and shares, significantly boosting Luc's visibility and reach.
- Brand Awareness: Mystershirt benefited from increased brand awareness and positive association with a well-known football influencer and a major football event.
- Community Building: The campaign fostered a sense of community among football fans, who were excited about the opportunity to win a rare and valuable item.
Status Pro Sport successfully supported Luc van Dijk in creating a memorable and engaging campaign that benefited all parties involved.
