Status Pro Sport, in collaboration with Flink and Ajax, unveils an innovative campaign aimed at boosting engagement and fostering brand loyalty for Flink through football. The collaboration utilizes the appeal of the sport to drive increased sales and create a deeper connection with customers.

Central to the campaign is the introduction of the 2Touch Challenge, an initiative designed to ramp up interaction between Flink and its users. Participants are challenged to showcase their skills by keeping a product or ball aloft, with entries shared across social media platforms using the hashtag #Flink2Touch. Prizes, including a PlayStation 5, Airpods, an Ajax home shirt, and 4 VIP tickets to an Ajax home game will be given away to the best participants. New customers can also use a special discount using the code 'Flink2Touch'.

In this collaboration with Ajax, four players, including Akpom, Forbs, Gorter, and Fitz-Jim, feature in a captivating campaign video. Two of these stars take on the 2Touch Challenge to increase its reach across Flink and Ajax's Instagram accounts. By tapping into the fanbase of Ajax, Status Pro Sport aims to maximize engagement and exposure for Flink.

Adding to that, three football personalities—Lesly De Sa (former Ajax player), Luc van Dijk (YouTube and TikTok content creator), and Damon de Best (Sparta Rotterdam esporter)—took part on the collaboration to promote the challenge on their social media channels. With their reach and credibility, these influencers would further boost the campaign's impact and attract a diverse audience.

The collaborative effort between Status Pro Sport, Flink, and Ajax exemplifies a strategic approach to marketing by utilizing football's inherent appeal to drive engagement and brand association. Through the 2Touch Challenge and strategic partnerships, the campaign resonates with audiences nationwide which solidifies Flink's position as a leading brand in the market.

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