Status Pro Sport, a leader in sports marketing, organized an authentic collaboration between global brands in the Indonesian market. Most recently, the company supported the execution of Foot Locker and adidas Indonesia’s Home Grown event, a celebration of street culture through contemporary art, music, and dance.

As a premier global retailer of sports footwear, apparel, and accessories, Foot Locker is renowned for its collaborations with leading global brands, including adidas. Together, the two brands launched Home Grown to spotlight Indonesia’s creative youth through a dynamic lineup of rap contests, beat battles, and open-style dance competitions.

Status Pro Sport played a key role in comprehensive event management, including venue branding, logistics, and production. The Home Grown series kicked off on March 14, 2025, at Foot Locker Kota Kasablanka, continued on March 21, 2025, at Foot Locker Senayan City, and concluded with the final competition on March 28, 2025, at Foot Locker Grand Indonesia. The event was further energized by the participation of Westwew Squad, a celebrated dance collective, whose presence amplified the competition’s authenticity and vibrant energy.

Aligned with Foot Locker’s mission to advance streetwear culture and empower local communities, the Home Grown highlighted emerging designers and artists while fostering creative expression. The event’s success underscores Status Pro Sport’s expertise in seamless event execution and its commitment to driving meaningful community engagement.