News
7.5.2024
Luc van Dijk x Eredivisie

Instagram takeover for the PSV championship match.

Luc van Dijk in collaboration with Status Pro Sport hosted the official Instagram page of the Eredivisie during the championship game of PSV. His content creation skills and reach attract the Eredivisie to reach a wider audience through the Eredivisie Instagram story.

This collaboration was done on the weekend when PSV was about to be crowned the champion of the Eredivisie after an incredible 23/24 season. As a host, Luc begins on Saturday where he did a stadium tour of the Phillips stadion. During the stadium tour, he recorded an Instagram reel talking about the history and the stadium of PSV. Afterwards, the Eredivisie fans were given a challenge “Guess where Luc is.” Fans of Eredivisie were challenged to find him through the picture on their Instagram story. Whoever finds him will win a signed ball by Walter Benítez and Ismael Saibari.

On Sunday Luc hosted the Eredivisie Instagram account during the matchday. He visits the fan zone and captures the atmosphere before and after the game. During the match, he captured the atmosphere and gave people a closer look at the celebrations during the game. After the final whistle, he managed to capture some of the celebrations on the pitch and was part of the celebration ceremony. He went back into the fan zone around the stadium interviewing fans as their club won the Eredivisie for the 25th time.

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