There are so many forms of love in the world. Family's love is the first love that a child can get. The relationship of father and son is one of the most profound connections, often marked by shared experiences, unspoken understanding, and mutual respect. Jordi Amat, well known footballer of Indonesian National Team. Besides being a footballer, he is also a loving father to his son. He often shares his precious moments with his son in his social media.

5Days Croissant, one of the biggest pastry brands from Indonesia, has the tagline 'Fresh Croissant Every Day,' highlighting that everyone can enjoy a fresh croissant anytime and anywhere. Recently, they sought a figure who could embody the idea that 5Days can be enjoyed by anyone, anywhere. That’s where Status Pro comes in, connecting them with Jordi Amat.

The branding of Jordi Amat resonates with the branding of 5Days Croissant, as both represent accessibility, joy, and a connection to everyday moments. Jordi, with his relatable and family-oriented persona, embodies the message that happiness can be found in simple, heartfelt moments—whether it's spending quality time with his son or enjoying a fresh croissant.

Status Pro Sport facilitated this collaboration for an endorsement campaign as well as content production. For the content production, we traveled to Malaysia to work with Jordi Amat. The concept of the content revolves around Christmas Day, highlighting the love between a father and son during the festive season. It conveys the message that you can celebrate Christmas Day with your loved ones while enjoying 5Days Croissant—fresh, delicious, and perfect for any time and place.

The campaign works very well. It gained a huge amount of sales for both Jordi Amat and also the 5Days brand. The content itself got 25.000 likes and 257 comments. This is what Status Pro Sport is always willing to aim for. We always connect a huge brand with great athletes that resonate with each other.