Extra Joss is a popular energy drink brand in Indonesia, recognized for its ability to boost energy levels. The brand has built a strong identity around professional athletes who need stamina and vitality in their daily routines.
To enhance this connection, Extra Joss partnered with Sandy Walsh, a professional footballer from the Indonesian National Team. Known for his energetic playing style and determination, Walsh is admired by football fans across the country, making him an ideal fit for the brand.
The collaboration features endorsements and a lively TV commercial showcasing Walsh enjoying Extra Joss while on the pitch. This partnership not only highlights the drink’s benefits but also connects with fans who look up to Walsh as a role model.
Status Pro Sport played a key role in bringing this partnership to life, linking Extra Joss with Walsh and helping produce engaging content for social media.