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17.7.2023
Beckham x OPPO

The Golden Collaboration of Beckham Putra and OPPO

Oppo's strategic choice in featuring Beckham Putra as the ambassador for their latest smartphone release has proven to be highly influential. As a gold medalist of the SEA Games 2023 and a proud representative of West Java, Beckham's collaboration with Oppo holds significant meaning.

With Oppo's major football campaigns and Beckham's remarkable victory, this partnership has generated remarkable brand awareness and resonance. Beckham Putra's achievements and local popularity make him an influential figure in West Java.

Oppo recognizes the value of connecting their brand with a successful athlete who represents perseverance and hometown pride. This collaboration enables Oppo to deeply connect with the West Java audience and build a strong presence in the region.

Oppo's efforts in the world of football, including bringing international legends like Ricardo Kaka to Indonesia, have established them as supporters of this sport. Collaborating with Beckham Putra allows Oppo to leverage his success in the SEA Games and engage with sports fans, creating positive sentiment and maximizing brand awareness.

At the Oppo event held on June 4th at 23 Paskal Shopping Center, Bandung, Beckham Putra made a significant impact. The warm reception from the people of Bandung added to the excitement of the highly anticipated launch of the Oppo Find N2 Flip.

The event provided Beckham with the opportunity to interact with his fans, share experiences, and showcase the innovative features of the Oppo smartphone. The collaboration between Beckham Putra and Oppo reflects the strategic alignment of values, achievements, and aspirations.

By selecting Beckham as their brand ambassador, Oppo successfully taps into the West Java and even national audience, strengthening their position in the market by leveraging his status as a SEA Games gold hero. This partnership reinforces Oppo's position in the market and highlights their support for local talent, creating meaningful connections with their audience.

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