Introduction
Luc van Dijk, a prominent football content creator, recently collaborated with BYD, the official partner for EURO 2024. This partnership is part of BYD's broader campaign to raise brand awareness in Europe. Leveraging his influence and the excitement surrounding the EURO 2024, Luc has successfully expanded his brand reach through multiple collaborations, supported by Status Pro Sport.

The Case

In collaboration with BYD, Luc van Dijk organized a giveaway for tickets to the match between the Netherlands and Austria. The winners were announced on June 14 via his Instagram page. This collaboration allowed Luc not only to engage with his audience but also to attend the match himself, further promoting BYD's brand. BYD's partnership with Luc is a strategic move to increase their visibility during the high-profile EURO 2024 event. Luc's involvement in the giveaway and his attendance at the match are key elements of this campaign, designed to create buzz and enhance brand recognition among European football fans.

Our Approach

Status Pro Sport facilitated this collaboration by leveraging Luc's growing influence in the football community. Our approach included identifying and securing a partnership with BYD, aligning their brand objectives with Luc's audience reach. We designed and executed a giveaway campaign to maximize engagement on Luc's social media platforms. Additionally, we ensured Luc's presence at the high-profile match to create real-time content and further promote the collaboration. Throughout the campaign, we seamlessly integrated BYD's brand into Luc's content to maintain authenticity and relevance.

Results

The collaboration yielded significant results. The giveaway attracted many participation, boosting Luc's social media engagement. BYD's brand received heightened visibility among European football fans, aligning with their campaign goals. Luc's brand saw considerable growth, with three successful collaborations during EURO 2024, expanding his reach and influence. Status Pro Sport successfully supported Luc in achieving his collaboration goals, demonstrating our capability to connect clients with major brands for mutual benefit. Through this strategic partnership, both Luc van Dijk and BYD achieved their objectives, showcasing the effectiveness of well-planned collaborations in sports marketing.